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Advisory Projects

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Business Model Transition

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Strategy Review

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Organising
for growth

High-Value Membership Model

Advised large US-based media business looking to transition from product-led strategy to high-value enterprise
membership model:

  • Customer interviews led to the development of pain/gain points and customer personas

  • Redesigned membership offering

  • Overhaul of content strategy

  • Coached team on all aspects of the model - commercial, account management, and content delivery.

Strategy review

Strategic review for a research and consulting firm:

  • Interviews with customers, key stakeholders, employees, partners to develop SWOT analysis 

  • Design "future-forward" workshop to discuss findings of SWOT and define a future strategy

  • Outputs and recommendations to develop revised customer value proposition, strategy, technology development plan and people plan

  • Ongoing coaching for senior team members. 

Organising for Growth

For many scale-up businesses, transitioning from an entrepreneur-led culture to one where the management team truly own the plan and budget and are held accountable for execution can be hard.

 

Whether it's delegating day-to-day responsibility, developing future leaders, improving management reports or equipping managers to make better decisions, we can help.

 

How? Because we've made those transitions ourselves running our own businesses. 

Projects: Projects

What partners say about working with Novatum:

"With Robin and Victoria's guidance we were able to introduce necessary changes to our business model to equip it to meet current and anticipated customer needs. Robin has continued to challenge and assess independently as our new high-value subscription model has started to pay off." 

Mamta Patel, CEO & Co-Founder, Chemical Watch
"As an unashamedly ambitious, at times impatient, entrepreneur, Robin brought much needed focus and clarity to the strategic review process and has created an important growth mindset framework for the future."

Adam Barber, CEO & Co-Founder, Tamarindo Group
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